The workshop aims to benefit tourism MSMEs, allowing them to learn about the advantages of incorporating digitalisation into their services. In addition, it will address the various tools that digital marketing provides, as well as the identification of opportunities with Europe through Eurochile, in order to facilitate their entry into the international market.

The Eurochile Business Foundation is developing the programme “Reactivation of Regional Tourism with Circular Economy”, an initiative financed by the Regional Government of Coquimbo through the Innovation Fund for Competitiveness (FIC). This programme aims to contribute to the reactivation and recovery of tourism in the region through the generation of new sustainable and circular products, thus promoting the knowledge and practice of circular economy among MSMEs in the area.

In this regard, next Tuesday 16 April 2024 at 9: 30 hours, will be held in online format, the webinar “Digitalization, Digital Marketing and European Networks for Tourism Companies” and will be attended by Alba Viana Lora, with extensive experience in tourist destinations, Spain; Natalia Alvarado Marmuth, in charge of digital marketing in the Agency M + E Communications and Manuela Caruz, head of projects of the Eurochile Business Foundation who will present the various services offered by the European network, Enterprise Europe Network, the largest virtual platform to support SMEs.

If you need more information, please send an email to mmansilla@eurochile.cl.