Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Noticias / Sustainability and Circular Economy

Digital Trends at the Service of MSMEs in Tourism

The innovation of new digital trends is transforming tourism activities through the use of innovative data platforms.

Publicado el 01/03/2024

In the past, tourism businesses used to rely on paper brochures or leaflets to provide information about certain areas to tourists during their tours. However, with the advancement of technology, particularly during what is known as the “Digital Revolution”, these materials have become obsolete.

The digital revolution is a process that is based on the use of technologies and data economy through the development and design of interconnected platforms, powered by relevant actors in a specific sector.

In this sense, Spain stands out as one of the world’s leading references in terms of Sustainable Tourism, driven by the development of public-private partnerships and the use of artificial intelligence. This approach is in the midst of a transformation process. Spain has developed comprehensive data platforms powered by all tourism stakeholders, including the State, businesses, industries and tourists, which has generated a true Digital Revolution in the field of Circular Tourism.

This strategy has enabled Spain to position itself at the pinnacle of the Sustainable Tourism model worldwide, creating attractive new business models and providing effective tools to tackle climate change.

During the development and refinement phase of this new system, the Spaniards cultivated a spirit of trust between all parties involved. The aim was to create a quality and transparent information platform based on a collective data model. As a result, a tool was created that provided tourists with useful, relevant, modern, instant and personalised information. This led to the generation of new business models and higher quality and environmentally responsible tourists.

In particular, in Chile, MSMEs in the Coquimbo Region are moving forward in the transformation process in the face of the threat posed by climate change to their tourism destinations and products. This new model of digital revolution promises significant benefits for tourism stakeholders in the area by improving their business models and encouraging the arrival of a new tourist profile. The digital transformation will provide greater efficiency to existing business models thanks to the feedback it fosters with the various value chains. It will also open up destinations to the world, many of which are currently little known.

A notable example in Spain is the company Biotren, which, by being aware of the importance of contributing and sharing its data, managed to significantly improve the promotion and pricing of its rooms. In this way, the contribution and sharing of data in the system contributes to improved efficiency, customer satisfaction and business benefits.

Undoubtedly, this process of digital evolution presents numerous challenges, which are closely linked to the development of quality tourism education, the existence of technological barriers and the lack of trust between tourism stakeholders, as well as the governance of the system itself. Moreover, the dizzying technological advance, which is progressing at great speed and is complemented by the new tool of artificial intelligence, forces all stakeholders to get involved and not to be left behind in this important change.