Fieragricola is a leading international trade fair specialising in the agricultural sector and technologies. Its name derives from the combination of the Italian words “Fiera” (fair) and “Agricola” (agriculture), which highlights its main focus. The fair will be held in Verona, Italy, from 31 January to 03 February, giving producers from all over the world the opportunity to learn about new trends and technologies in the sector.

For this year’s edition, the fair will focus on key topics such as precision agriculture, robotics, digital solutions and renewable energies. Special attention will be paid to innovations in areas such as irrigation technology, robotics, big data, artificial intelligence and sensor technology. In addition, essential agricultural machinery and equipment, such as tractors, harvesters, and other devices for soil cultivation and plant care, will be on display.

The Eurochile Business Foundation will organise a Business Mission to Verona. This initiative will allow entrepreneurs from the hazelnut sector, who are participants in the AL-INVEST Verde Frutícola project, to have the opportunity to participate in Fieragricola 2024. The mission will be led by Rodrigo Silva, project manager of Eurochile’s Sustainability and Circular Economy Area, who highlights the importance of this experience:

 “Participating in this event not only means being aware of the latest trends, but also having access to the most advanced technologies in the sector. This is not only a window to what’s new, it is an opportunity to bring the best practices in circularity and sustainability to Chile“.

Upon arrival on the first day, the companies will have a coordination meeting at the hotel and will review, together with the project manager, the work agenda, which includes the opportunity to meet with European counterparts, visit stands previously selected by the Fieragricola Team, participate in talks, workshops and seminars. They will also have time to tour the fair to identify trends and innovations.

Participating companies include Agrícola Exportadora e Importadora la Poza, Inversiones agrícolas Jeleila, Osvaldo Rodolfo Mohr Amithauer, Maritza Flor Verdugo Riquelme, Agrícola Línea Real, Agrícola y Ganadera OM, Cristian Alonso Valdivieso Sotomayor and Claudia Francisca Valdivieso Montesinos.

In short, Fieragricola is an important platform that promotes exchange between professionals from various branches of the agricultural sector, who will have the opportunity to interact directly with exhibitors and experts in the area, allowing them to participate in various activities and talks, as well as generate networking, among other opportunities.